{"id":1292,"date":"2025-10-20T11:01:30","date_gmt":"2025-10-20T11:01:30","guid":{"rendered":"https:\/\/juris-design.com\/?p=1292"},"modified":"2025-12-05T13:21:32","modified_gmt":"2025-12-05T13:21:32","slug":"greenwashing-in-global-law","status":"publish","type":"post","link":"https:\/\/juris-design.com\/eng\/greenwashing-in-global-law\/","title":{"rendered":"Greenwashing in Global Law: Three Key Risks Worth Billions for Multinational Companies"},"content":{"rendered":"<div class=\"wp-block-zolo-container container-5m2zw7wz alignfull zolo-root-container frontend zolo-block parent-container-5m2zw7wz\">\n<div class=\"wp-block-zolo-container container-tpofdi81 frontend zolo-block parent-container-tpofdi81\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-4bb6b22\" id=\"greenwashing-u-globalnom-pravu-tri-kljucna-rizika-vrijedna-milijarde-za-multinacionalne-kompanije\" data-block-id=\"4bb6b22\"><style>.stk-4bb6b22 .stk-block-heading__text{font-size:40px !important;color:#000000 !important;line-height:55px !important;font-family:\"GFS Didot\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-4bb6b22 .stk-block-heading__text{font-size:32px !important;line-height:40px !important;}}<\/style><h1 class=\"stk-block-heading__text has-text-color\">Greenwashing in Global Law: Three Key Risks Worth Billions for Multinational Companies<\/h1><\/div>\n\n\n\n<div class=\"wp-block-zolo-container container-6nt68va1 alignfull zolo-root-container frontend zolo-block parent-container-6nt68va1\">\n<div class=\"wp-block-zolo-container container-an0f85sp frontend zolo-block parent-container-an0f85sp\">\n<div class=\"wp-block-zolo-advanced-image advanced-image-4zmgqbs2 zolo-block parent-advanced-image-4zmgqbs2\"><div class=\"zolo-image-block-wrap no-mask\"><div class=\"zolo-image-block-inner\"><div class=\"zolo-img-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"245\" class=\"zolo-img wp-image-1281\" src=\"https:\/\/juris-design.com\/wp-content\/uploads\/2025\/10\/Blog-10-Image-300x245.png\" alt=\"\" srcset=\"https:\/\/juris-design.com\/wp-content\/uploads\/2025\/10\/Blog-10-Image-300x245.png 300w, https:\/\/juris-design.com\/wp-content\/uploads\/2025\/10\/Blog-10-Image-15x12.png 15w, https:\/\/juris-design.com\/wp-content\/uploads\/2025\/10\/Blog-10-Image.png 613w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-zolo-container container-0jdbs05q frontend zolo-block parent-container-0jdbs05q\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5bbf9cb\" data-block-id=\"5bbf9cb\"><style>.stk-5bbf9cb .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-5bbf9cb .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\"><strong>From \"Eco-Friendly\" to a Global Legal Battlefield<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c626649\" data-block-id=\"c626649\"><style>.stk-c626649 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-c626649 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">The era of soft, non-committal \"green\" claims is over. Today, every word a company utters about sustainability\u2014on packaging in Berlin, in an ad in New York, or in an annual report in London\u2014represents a legal liability.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d2035c\" data-block-id=\"3d2035c\"><style>.stk-3d2035c {margin-bottom:nullpx !important;}.stk-3d2035c .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-3d2035c .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">At the core of the global fight against Greenwashing are Consumer Protection Laws, which serve as the primary mechanism for sanctioning misleading advertising. Unlike regional fines, the global market risks sanctions measured as a percentage of annual revenue (turnover).<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4157cfc\" data-block-id=\"4157cfc\"><style>.stk-4157cfc .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-4157cfc .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">What are the three key risks facing multinational companies in this new global legal landscape?<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9c3e0ef\" data-block-id=\"9c3e0ef\"><style>.stk-9c3e0ef .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-9c3e0ef .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">The Global Regulatory Framework: The Threat of Coordinated Action<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7412279\" data-block-id=\"7412279\"><style>.stk-7412279 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-7412279 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\"><strong>Global oversight of Greenwashing is no longer fragmented. It is enforced through powerful, mutually aligned regulations:<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f26197a\" data-block-id=\"f26197a\"><style>.stk-f26197a .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-f26197a .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">\ud83c\uddea\ud83c\uddfa EU (Green Claims Directive \/ Empowering Consumers Directive): Foresees penalties of up to 4% of annual EU turnover for misleading claims.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-720fe26\" data-block-id=\"720fe26\"><style>.stk-720fe26 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-720fe26 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">\ud83c\uddec\ud83c\udde7 UK (CMA Green Claims Code): The UK Competition and Markets Authority (CMA) threatens fines of up to 10% of global annual turnover for the most serious infringements, following the adoption of new legislation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-04372de\" data-block-id=\"04372de\"><style>.stk-04372de .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-04372de .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">\ud83c\uddfa\ud83c\uddf8 US (FTC Green Guides): The US Federal Trade Commission (FTC) uses its guidelines (Green Guides) to initiate lawsuits aimed at reclaiming the total profit gained from unfair marketing (Disgorgement).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4bbc571\" data-block-id=\"4bbc571\"><style>.stk-4bbc571 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-4bbc571 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\"><strong>This regulatory power creates three key global risks of Greenwashing in the Global Market:<\/strong><\/p><\/div>\n\n\n\n<ul class=\"custom-list\">\n\n   <li><b>Financial Collapse Through a Percentage of Global Turnover<\/b><br> \nThe largest and newest threat comes from regulators empowered to impose fines proportional to a company's financial strength.<br>\n<b>Abandoning the Fixed Tariff:<\/b> Regulators in key jurisdictions (EU, UK) have moved away from fixed monetary fines to a \"penalty as a percentage of turnover\" system. For global corporations, 4% or 10% of global annual turnover can mean billions of dollars.<br>\n\n<b>Recouping Profits (Disgorgement):<\/b> In the US, the FTC and civil lawsuits target the \"benefit\" derived from the deception, demanding that the company return all profits gained from the sale of products based on the disputed \"green\" claim. This directly threatens balance sheets.<br>\n\nThe financial risk has transformed from an operational cost into a potential existential threat to profit.<\/li>\n\n\n  <li><b>Arbitration and Consumer Class Actions<\/b><br>\n\nGlobal consumer protection laws empower not just government agencies, but consumers themselves, especially in North America.<br>\n\n<b>\"Litigation Wave\":<\/b> Greenwashing has become fertile ground for Collective Lawsuits (Class Actions). Once a large company is found to have misled consumers (e.g., with incorrect claims about recyclability or carbon neutrality), thousands or millions of customers join lawsuits seeking damages.<br>\n\n<b>Risk of \"Self-Declaration\":<\/b> Companies that do not align their claims with rigorous standards like the UK Green Claims Code or the future EU GCD are effectively \"self-declaring\" themselves as targets for lawsuits, as they lack irrefutable, independently verified proof.<br>\n\nCourts are becoming a second, and often more dangerous, regulatory body for Greenwashing.<\/li>\n\n\n  <li><b>The \"Double Gate\" of Regulatory Pre-Approval<\/b><br> \n\nThe latest EU directive (GCD) mandates a fundamental operational change: it requires compulsory pre-verification of green claims by an independent, accredited body before the product can even reach the market.<br>\n\n<b>Operational Paralysis:<\/b> If the verification process fails, the company not only risks a fine but is barred from using the disputed claim in the EU market. This slows product launches, increases Time-to-Market, and creates inconsistencies in marketing materials worldwide.<br>\n\n<b>Lack of Standardization:<\/b> Although the goals are similar (FTC, CMA, EU), the details of substantiation differ. A claim that is \"good enough\" for one regulatory framework (e.g., less focus on Life-Cycle Assessment in some countries) may be insufficiently substantiated for the strict requirements of the EU.<br>\n\nCompanies must create a \"Global Proof Package\" that satisfies the strictest standards (EU) to avoid a sales block in key markets.<\/li>\n\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7b1329f\" data-block-id=\"7b1329f\"><style>.stk-7b1329f .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-7b1329f .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\"><strong>The Imperative of \"Defensive Sustainability\"<\/strong><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-788d5db\" data-block-id=\"788d5db\"><style>.stk-788d5db {margin-bottom:nullpx !important;}.stk-788d5db .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-788d5db .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">Global Greenwashing regulation has moved from gentle advice to compulsory, multi-million-dollar financial risks. Companies can no longer afford to rely on creative marketing agencies; rigorous, legally-driven transparency is essential.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4efa560\" data-block-id=\"4efa560\"><style>.stk-4efa560 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-4efa560 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">Utilizing <strong>Legal Design Thinking<\/strong> and <strong>Legal Tech<\/strong> is the only path towards sustainable global compliance. These tools allow complex scientific evidence to be converted into a unified, globally applicable <strong>\"Verification Document\"<\/strong>that can pass inspection in London, San Francisco, and Brussels.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7eb9938\" data-block-id=\"7eb9938\"><style>.stk-7eb9938 .stk-block-text__text{font-size:16px !important;color:#000000d1 !important;}@media screen and (max-width: 1023px){.stk-7eb9938 .stk-block-text__text{font-size:16px !important;}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-justify-mobile\">In global law, it is no longer enough to be \"green\"\u2014you must be able to prove your \"greenness\" without a single flaw in the evidence chain.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-zolo-container container-nyrp561f custom_width zolo-root-container frontend zolo-block parent-container-nyrp561f\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0d2898d\" id=\"ostali-blogovi\" data-block-id=\"0d2898d\"><style>.stk-0d2898d {margin-bottom:var(--stk--preset--spacing--30, 20px) !important;}.stk-0d2898d .stk-block-heading__text{font-size:32px !important;color:#3e4b4c !important;line-height:32px !important;font-family:\"GFS Didot\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-0d2898d .stk-block-heading__text{font-size:32px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-left\">Other blogs<\/h2><\/div>\n\n\n<div class=\"wp-block-zolo-post-grid zolo-block post-grid-jnh230ie parent-post-grid-jnh230ie\"\t>\n\t\n\t<div class=\"post-grid-jnh230ie zolo-post-grid-wrap zolo-post-style-4 zolo-block parent-post-grid-jnh230ie\"\n\t\t>\n\n\t\t\n\t\t<div class=\"zolo-post-content-wrap\">\n\t\t\t\t\t\t<div class=\"zolo-post-item\"><div class=\"zolo-post-image\"><a href=\"https:\/\/juris-design.com\/eng\/sad-protiv-izvrsne-vlasti\/\"><img decoding=\"async\" src=\"https:\/\/juris-design.com\/wp-content\/plugins\/zoloblocks\/assets\/images\/placeholder.svg\" alt=\"Vrhovni sud SAD protiv izvr\u0161ne vlasti: \u0161ta balkanski izvoznici moraju znati\"><\/a><div class=\"zolo-post-meta-box\">\n            <img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ce974354c7b486b3b79133c76c70d8e7f900d3d96dc55c78414a5daffc048c18?s=50&#038;d=mm&#038;r=g' class='avatar avatar-50 photo' height='50' width='50' \/>\n            <div class=\"zolo-post-author-name\">\n\n                <span>Posted By<\/span>\n                <a href=\"https:\/\/juris-design.com\/eng\/author\/mehmed-mulaomerovic123gmail-com\/\" class=\"zolo-post-author-link\">Mehmed<\/a>\n            <\/div>\n        <\/div><\/div><div class=\"zolo-post-content\"><div class=\"zolo-post-inner-content\"><ul class=\"zolo-post-category\"><li><a href=\"https:\/\/juris-design.com\/eng\/category\/ldt\/\" title=\"Legal Design Thinking\">Legal Design Thinking<\/a><\/li><li><a href=\"https:\/\/juris-design.com\/eng\/category\/regional\/\" title=\"Regional\">Regional<\/a><\/li><\/ul><h3 class=\"zolo-post-title\">\n            <a href=\"https:\/\/juris-design.com\/eng\/sad-protiv-izvrsne-vlasti\/\" title=\"U.S. Supreme Court vs. the Executive Branch: what Balkan exporters need to know\">U.S. Supreme Court vs. the Executive Branch: what Balkan exporters need to know<\/a>\n\t\t\t\n        <\/h3><div class=\"zolo-post-desc\"> <p>Analysis of the decision Learning Resources, Inc. v. 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Danas svaka rije\u010d koju <\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_zb_attr":"","zolo_post_video_link":"","footnotes":""},"categories":[14,19],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","hentry","category-ldt","category-global"],"_links":{"self":[{"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":8,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"predecessor-version":[{"id":1441,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/posts\/1292\/revisions\/1441"}],"wp:attachment":[{"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juris-design.com\/eng\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}